Norms
art direction / Campaign concepting / social media Campaign Taylor Swift Party
We got a Taylor Swift look-a-like to come down and be the host of a party at Norms while the real Taylor was performing in LA. One lucky winner got a pair of tickets to the concert that night.
National Hotcake Day
There are two National Pancake Days on the calendar. We created a social campaign to make one of them National Hotcake Day, pitting norms up against IHOP.
SHHHecret Menu
A concept designed to drive more traffic to the Norms App, We created a secret menu only app users could find.
Paint the Town Norms
A Gorilla Campaign to drive traffic to in-app purchases, we created an array of different print assets to be put all across LA.